2015 National Conference: summary & key takeaways

In early September, The Annual TMA Australia National Conference for 2015 was hosted in Melbourne. The TMA once again delivered a world-class event, featuring keynote addresses from the Hon. Julia Gillard (pictured), Qantas CEO Alan Joyce, as well as CEO’s from some of Australia’s most iconic brands, among others.

Some key takeaways from the conference:

• Reputation is everything: protect & invest in it;
• Culture is an important aspect of every sustainable turnaround;
• Define your purpose: Be clear about who & what you want to be, & how you will deliver;
• Data collection is critical, but using the data properly is more so;
• Outcomes are important, but don’t forget about processes;
• Be aware of changes in competition & the industry; be flexible with your strategy;
• Embrace technology & disruption: it’s here to stay.

We have prepared a summary of each session. To view simply click here

If you would like to see the photos from the event we have placed them on Facebook, to view click here